There are many problems that arise because of bad designing and development of websites of small businesses. A look at what are the problems faced by them, why they arise and how to solve them.
No Call to Action
Many websites do have a statement telling the visitors to buy their products/service or atleast visit their premises. Many don’t have a phone number or address in their home page. That puts the onus on the visitor to find out. And as anybody knows, people are lazy.
When somebody makes their own website, they design it ask they would like, sometimes they can’t even design how they would like. Websites should be made by somebody experience in this art, who knows how visitors move around a website. It should be catchy to the eye but not too humoungous as to confuse the visitor and he gets away from it.
People are verbose. They talk to much because it’s habitual to them, they are comfortable with it. Same way, they think that to impress somebody they should write too much, in full detail and give all the options to the visitor. People don’t have much option, cause that means that they have to think about the matter, thinking is hard work!
Instead be short and To the point! Don’t put too much words in your webpage. If giving more explanation is necessary, then give links to other pages which explain the concept/product.
Many small businesses don’t know that they can access free (or paid) analytics tool to help them find out what works for their website and what doesn’t. As a result, they don’t know when most people visit their website and what pisses them off. Having feedback is a great way to improve the website response.
Bad, poor or No SEO
Having discoverability in Google is important. But one fourth of small businesses have a google page rank of 0 or lower. That means their sites won’t be listed by google when somebody keys in their keywords related to their business.
It is important to use the page titles, meta description, keywords to make your page visible in google, in the 1st page if possible.
A problem faced by many websites when building their pages is to put many keywords in the page, which makes them verbose. Don’t go for this, this only makes the webpage look bad. Put the keywords in the side pages of the website which few would view, but the main pages should have few contents which can be easily chosen by the user.
Lack of social media links
Social media widgets and links provide a way to allow your customers to share their experiences with you on to the wider audience which includes their friends and friends of friends.
As a small business, you need to have a presence in social media (including but not limited to Facebook, twitter, Pinterest, Instagram, Quora etc.). A lot of people don’t know this but Pinterest is a great website for small businesses. It lets you put the visuals of your product on the net and tag it. Anybody searching for similar products would be drawn to the images put up by you.
No mobile optimisation
More than half of the websites of small businesses don’t have their websites optimised for mobile. Nowadays most internet browsing is happening via mobiles and tablets. You have to strive to make the website a responsive one which can adapt to mobile viewing seamlessly.
If not that, then start making their websites for mobiles from the scratch. This way your website would be simple by default.
No designated IT person
Since small businesses can’t keep a dedicated person to man the IT face of the business, everybody takes turns to put something or manage the website. But this is risky as costly mistakes can happen. There is also a matter or security breaches. Of course many people handling a site means there is not uniformity in the postings, which may not be a problem for lifestyle products, but for services requiring formality, continuity is a must.