Software designed for showing

If you notice the toddlers and the babies, see how cute their wardrobe is, how colourful it is. But do the kids care.

You can pretty much put them naked in a mall and they could care less. The clothes are made beautiful for the parents, they want to see their kids look colourful and cute.

Many softwares are like that. They are built by the team so that their bosses find them useful and think the software is great. But the end-users (for whom the software was built in the first place) may not concur.